Fancamps, Fanfests and Ticket Exchange for the World Cup 2014 in Brazil

by **Sanjoykumar** » 05 Apr 2022 05:07

Ogilvy & Mather will open a new international agency called David country email list with which it intends to merge the talents of the two most creative markets in Latin America: Brazil and Argentina. The agency, named after the legendary David Ogilvy , will be led by Gaston Bigio , an Argentine who, until now, was Ogilvy's regional creative director, and by two executives from Ogilvy Brazil, CEO Fernando Musa and VP Director country email list Creative, Anselmo Ramos. David will officially open with offices in Sao Paulo and Buenos Aires in January 2012, with the idea of opening one more office a year later in New York.

Even though Argentinians and Brazilians tend to be eternal rivals in country email list everything from soccer to creative departments, these three men have worked side by side at Ogilvy Latina , so it won't be hard for them to "get along" . Musa said that the idea of creating David came up this year at the Cannes Advertising Festival, in which the three shared meetings and awards, "we were a little drunk," he jokes. “It could be the lions, the Cannes atmosphere, or the alcohol,” she says. "We thought it was a dream that would stay in Cannes but then we started talking about it and we set out to make it come true." So they pitched the idea to Ogilvy's regional manager, and then CEO Miles Young and WPP CEO Martin Sorrell signed off on it.

A sweatshop is a place where employees work long hours country email list very low wages and in unsanitary conditions. What do sweatshops have to do with advertising agencies? A priori, nothing, especially if we are guided by the "glamorous" stereotypescirculating about the advertising industry country email list television and in the movies. But the truth is that, saving the distances, the working conditions of advertising agencies sometimes have a more than reasonable resemblance to clandestine workshops. And these conditions are maintained out of fear -fear of losing one's job-, for money -to save costs-, and for competitiveness -to thus have an advantage over the competition-.

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